Because of GDPR, USA Today decided to run a separate version of their website for EU users which has all the tracking scripts and ads removed. Practically, EU users will be redirected to a subdomain containing a version of their website that complies to GDPR. If you do a performance audit you’ll see how fast the internet could be without all the junk! 🙄
EU users fully load an article on their website in less than 1 second. US users will have popups, autoplay video, and 1000+ HTTP/S requests.
The article view is amazing as well.
Not all websites comply to GDPR like this. The Verge shows a tracking-consent message when visiting the site from the EU. Most people will click “I Accept” to make it go away, but if you don’t and hide the message via CSS, you won’t be tracked and the site is way faster.
Some websites are transparent with their trackers. They inform you which trackers they use and they even let you disable them. Tumblr does this but makes it as hard as possible to disable them. The list of trackers is unbelievable long and you cannot disable them all at once.